Building a VMO: Driving Business Agility with Value Stream Management

Hosted by: Agile Rising

September 27 | 11:00 AM MT

As organizations start to modernize and manage work by product, traditional roles are changing. PMO roles—such as Program and Project Managers—are expanding and evolving due to the reorientation of organizations toward value-based outcomes. So what does the shift from the PMO to the VMO (Value Management Office) really look like?

Agile Rising’s team of SPCTs, including Chris Ruch and Marshall Guillory will discuss the organizational structure of a VMO, the key role the VMO plays in driving the transformation across both technology and business, and how an effective VMO can accelerate your transformation by:

  • Identifying where work is flowing across your product value streams
  • Establishing the cadence of events to lead the delivery of value
  • Generating flow metrics to measure value delivery correlated to business results
  • Creating a successful VMO implementation roadmap

Join us for this interactive session, where you will have the opportunity to explore your experiences and challenges in small group discussions with your peers and an experienced SPCT.


Chris Ruch
CEO,SPCT Agile Rising


Marshall Guillory
Vice President, Government Practice, SPCT, Agile Rising

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Chris Ruch

Chris Ruch, SPCT has more than two decades of experience as a leader and executive in software development, Agile Product Management, and Lean Portfolio Management. He leads Agile Rising’s our team of Enterprise Transformation Coaches and specializes in large, complex transformation strategy, lean portfolio management, and SAFe across the enterprise. Chris is a SAFe Program Consultant Trainer (SPCT) with many years of experience overseeing agile transformations across a broad range of industries, including finance, manufacturing, technology, healthcare, and government. He is based in Agile Rising’s headquarters office in Pittsburgh, Pennsylvania.

Marshall Guillory

Marshall has over twenty-five years of business experience in software development, information technology, product management, and Government fields and sectors. He has spent the past 10+ years focused on leading digital and organizational transformations.


Marshall most recently completed successful implementations of the SAFe and Lean-Agile practices, enterprise organizational change for the FAA, Emerson, the Dept. of Veteran Affairs (VA); and is currently the lead enterprise agility coach for an ongoing implementation at the National Aeronautical and Space Administration (NASA).


As a senior information technology executive and professional, Agile coach and servant leader change agent, Marshall is passionate about driving positive, results-oriented digital and organizational transformations towards the Lean-Agile end game of comprehensive, organic business and organizational agility, learning culture, and innovation.